On the face of it, it seems wild, untethered: a bunch of big guys gathered in the desert, seeing who can bash a golf ball farthest. But, of course, it’s an organized event. Format: With 80 long ...

Premium web originals in India may be witnessing wide investments and increasing volume, thanks to aggressive bets by video streaming platforms, but the long-format content category continues to ...

A good long-form ad copy helps imprint a brand’s name in the consumer’s psyche and that’s why we remember 90% of ads of the early '90s and 2000s. Yes, it was the era of long-format ads where the ...

Ta na na nana na, ta na na nana na….’ The mood is set as the tune from the eighties’ show Malgudi Days starts playing and a child is shown making a paper boat which he sets afloat on a stream. The ...

Connected TVs are gradually shifting viewership from handheld devices to larger screens. Long-format content is finding an unlikely coexistence amid the shrinking attention spans of the mobile era, ...