Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Wikipedia is arguably one of the most well-known brands in the world. Which means you’ve most likely ...

For the past 14 years, the BMW sound logo was a "double gong" you could hear at the end of every commercial and official video created by the Bavarian company. According to BMW's Brand Identity ...

For decades now, the PlayStation logo has been accompanied by an iconic jingle. It’s a very simple sound, but anytime it appears in a commercial or trailer, fans immediately know that a PlayStation ...

Visual logos get all the love, and for good reason. Human beings tend to be focused on visuals as a primary means of interpreting the world. But our other senses are just as powerful, and corporations ...

The logo for the telecom company Oi looks straight out of The Electric Koolaid Acid Test. Trippier still? It responds to sound. The new branding for Oi stays pretty close to the original logo system, ...