As streaming giants like Apple, Amazon and Netflix venture into live sports, the ad tech landscape must adapt to new complexities. Digital native streamers don’t have a legacy of selling linear spots, ...

Is linear TV dying? Netflix executives have said this may happen in five to ten years. However, for all the complaints about live, linear TV -- around the increasing uncertainty of measurement as well ...

The first quarter is busy, and may be the strongest period for linear TV networks: award shows, college football playoffs -- and of course, the Super Bowl. For some hard-pressed linear TV networks, ...

NEW YORK, Dec. 19, 2024 (GLOBE NEWSWIRE) -- Operative today announced that its cloud-based intelligent media management platform AOS is fully enabled to support Linear Streaming - the new media model ...

MIAMI—Singular.live and Akta are collaborating to bring broadcast-quality graphics to Akta's FLEX channel playout in the cloud. FLEX channels are live linear TV channels scheduled entirely in the ...

The problem of adjusting a live ad buy in linear has jumped over one more hurdle. Earlier this year, DirectTV Advertising announced that their satellite TV content can now be bought programmatically ...

Tim Siglin, Founding Executive Director, Help Me Stream Research Foundation, and Contributing Editor, Streaming Media, sits down with Reed Barker, Head of Advertising, Philo, to discuss the economics ...

Ad-supported video on demand is growing relentlessly. But fact is, TV audiences still consume live linear content – they just want to be able to watch it on their own terms, said Matt Hill, head of ...

Singular.live and Akta are announcing a partnership to bring broadcast quality graphics to Akta’s FLEX channel playout in the cloud. FLEX channels are live linear TV channels that are scheduled in the ...

ITV today announces the launch of its innovative new addressable advertising product - Live Addressable +. Launched on stage at the ITV Palooza, ITV’s flagship commercial event, this groundbreaking ...