As streaming giants like Apple, Amazon and Netflix venture into live sports, the ad tech landscape must adapt to new complexities. Digital native streamers don’t have a legacy of selling linear spots, ...

Is linear TV dying? Netflix executives have said this may happen in five to ten years. However, for all the complaints about live, linear TV -- around the increasing uncertainty of measurement as well ...

The first quarter is busy, and may be the strongest period for linear TV networks: award shows, college football playoffs -- and of course, the Super Bowl. For some hard-pressed linear TV networks, ...

Operative has announced that its cloud-based intelligent media management platform AOS is fully enabled to support Linear Streaming – the new media model that brings linear workflows to digital ...

A major challenge for media companies is discovering ways to efficiently and affordably deliver new channels or new versions of existing channels without significantly increasing headcount or ...

NEW YORK, Dec. 19, 2024 (GLOBE NEWSWIRE) -- Operative today announced that its cloud-based intelligent media management platform AOS is fully enabled to support Linear Streaming - the new media model ...

Disney has found its distribution equilibrium when it comes to managing linear and streaming TV assets. Dana Walden, co-chair of Disney Entertainment, outlined the company’s strategy of threading ...

The problem of adjusting a live ad buy in linear has jumped over one more hurdle. Earlier this year, DirectTV Advertising announced that their satellite TV content can now be bought programmatically ...

Sports audiences are old; to attract younger viewers, producers need to make sports more engaging and interactive When you purchase through links on our site, we may earn an affiliate commission. Here ...

MIAMI—Singular.live and Akta are collaborating to bring broadcast-quality graphics to Akta's FLEX channel playout in the cloud. FLEX channels are live linear TV channels scheduled entirely in the ...

AMC Networks believes it has new technology that will move advertisers closer to their desired goal of being able to buy ad time across linear TV and its digital counterparts. The company, which owns ...

Disney Entertainment co-chair outlines Mouse's content and distribution strategy during wide-ranging Q&A with Ken Ziffren at UCLA Entertainment Symposium Disney has found its distribution equilibrium ...