The latest trend to take over the beauty vlogging world is challenges. Women have been slathering their faces with copious amounts of highlighter, applying scary quantities of nail lacquer, and even ...

Perhaps I'm a glutton for punishment, but after watching folks on YouTube attempt to wear a hundred layers of liquid lippy, I needed to get a piece of the action. So, I tried the 100 Layers of Liquid ...

Add Yahoo as a preferred source to see more of our stories on Google. In a video she shared on TikTok (@Katiejanehughes), the pro beauty guru advises applying a light layer of lipstick as a priming ...

I love a good makeup video challenge. The types of challenges range from seriously hilarious, like the "my boyfriend did my makeup" challenge, to creatively impressive, like doing an entire look with ...

Every step in a makeup routine has a purpose. Concealer covers imperfections, foundation evens your skin tone, and mascara makes your eyes pop. Lipstick ties everything together; it makes a statement ...