Learfield has linked up with SponsorCX to boost sponsorship management for its 140-plus clubs. Learfield . Learfield has ...

Learfield, the leading media and technology company powering college athletics, announced today a strategic partnership with SponsorCX, the next-generation platform redefining sponsorship management ...

Learfield has had to renegotiate terms with six of its top-tier multimedia rights partners as the college dealmaking giant faces $1.1 billion in debt maturing this year and a trio of payments rapidly ...

Learfield, the dominant deal-maker in college sports, had more than $1.8 billion in losses in the three years between 2019 and 2021, according to an Endeavor SEC filing. The numbers illustrate how ...

PLANO, TX--(Marketwired - Feb 25, 2016) - Learfield continues to add depth to its range of collegiate multimedia capabilities with the acquisition of Think Social, an agency specializing in building ...

PLANO, TX--(Marketwired - Jun 16, 2014) - Learfield Sports announced today that it has entered an agreement to acquire Licensing Resource Group (LRG), adding an array of licensing, merchandising and ...

The University of Colorado, CU Athletics and Learfield, the multimedia rights holder for CU athletics, have announced a 10-year extension to their long-time partnership. CU and Learfield are extending ...

Jacksonville University scored the second-highest rating on the Learfield Directors Cup, which measures athletic performance ...

Spectra is selling its ticketing division to college marketer Learfield, spinning off the Irvine, California ticketing company it acquired from Ticketmaster in 2010. By Dave Brooks Spectra is selling ...

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Forbes contributors publish independent expert analyses and insights. Kristi Dosh is an attorney who covers college sports and major events. A new multi-year sponsorship agreement by Zips Car Wash ...