Is a keratin lash lift right for you? Here's everything you need to know. Pictured: a black woman lying down while a technician applies treatment to her eyelashes. If you’re one of those girlies who ...

Now, here’s a real eye-opener: Lash lifts are one of the buzziest beauty treatments right now as TikTok videos tagged with #lashlift have garnered over 3 billion views. And women who have had this ...

"A lash lift turns your own eyelashes upward, which adds length, height, volume, and gives the appearance of having longer thicker lashes," Cotray explains to me as we begin the procedure. "The ...

Move over, eyelash extensions! There's another beauty treatment in town that's promising larger-than-life lashes and gaining major traction. Lash lifts are becoming a go-to treatment for beauty ...

Our eyes are the most impactful facial feature. This explains why the beauty industry is full of products– such as lash-defining mascaras and eyelash curlers– that enhance the windows to our souls.

Kim Kardashian’s KKW Beauty isn’t the only buzzy brand launching at ULTA: customized lash lifts and extensions are coming soon to the popular makeup retailer, thanks to Sugarlash PRO. A global company ...

I’ve had a love-hate relationship with lash extensions since my first encounter. Once I turned 40, my naturally long and fairly voluminous lashes seemed to morph overnight into a mess of twisted, ...

This quick and easy lash treatment makes mascara optional.

I’m pretty damn obsessed with eyelashes. Not in like a creepy, hoarding-the-ones-that-fall-out kind of way (what) I mean more that I have 400 mascaras, would take my favourite mascara to a desert ...