Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start in January.

But some argue new ‘Smart Play’ technology undermines the Danish construction toy’s gift for harnessing a child’s own imagination It may be time to retire that hyperspace zoom noise you perfected ...

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

Lego unveiled its revolutionary 2x4 smart brick at CES 2026, a significant leap since the Minifigure. Packed with sensors and speakers, it brings sets to life with interactive sound and light effects.

The heart of LEGO SMART Play™ lies in the LEGO SMART Brick, a compact yet powerful piece of technology embedded within a seemingly ordinary LEGO brick. This revolutionary component boasts an array of ...

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated Circuit (ASIC) chip which is smaller than one of the studs on the brick itself.

The Smart Brick, shown publicly for the first time at CES 2026, is built around a custom ASIC smaller than a single Lego stud. It includes ...

According to critics, electronic Lego bricks could undermine children's fantasies. While Lego doesn't want to go fully ...

LEGO master builders that are looking for an easy way to add extra effects to their LEGO creations in the form of sound, light or even action, may be interested in a new range of “Super Bricks” ...

A yellow LEGO duck made of LEGO blocks had a black torso with a transparent material attached. When the duck was shaken 2-3 times with the LEGO block inserted, the transparent part turned the same ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.