The number of innovative Korean beauty products in the world is growing fast, but the constant innovation means that keeping track of the newest Korean beauty trends can quickly turn from a fun hobby ...

If you've scrolled through Instagram or TikTok lately, you've probably seen it: international influencers and everyday youth showing off their "K-pop idol makeup challenge." What's the hype? It's all ...

K-pop girl group-inspired makeup is blowing up globally, with millions trying the soft, dewy Korean look-here's why it's the hottest beauty trend and how it's changing youth culture. K-pop girl ...