This post was sponsored by Moz. The opinions expressed in this article are the sponsor’s own. The scope of modern keyword strategy is expansive and crosses many disciplines. As Google leans further ...

Keyword analysis is one of the most valuable activities you can do for your PPC marketing strategy. Do your research not just at the beginning, but throughout your campaign’s lifespan. Earning your ...

If you’re looking for the latest strategies in PPC keyword research, there’s something you should know: Google was never designed to be about keywords. Google co-founder Sergey Brin said: “My vision ...

You should focus on SEO techniques that deliver value through original data, niche-focused content and actionable insights ...

Keyword research is the foundation of an SEO strategy and other digital marketing efforts. Effective keyword research is essential if you want to reach a relevant audience online – or even be found ...

I caught myself in thought the other day thinking about the SEO of yesterday (more than five years ago) and how much tactics and strategy have changed over the years. Most would agree that SEO ...

No matter what business you are in, you won’t be in business for long if no one can find your company. Opinions expressed by Entrepreneur contributors are their own. Search engines help would-be ...

In the legal industry, where every client matters, having a robust online presence can set your law firm apart from the rest. The secret to achieving this? Effective keyword research. By understanding ...

Keywords were once the reigning champion of SEO; they essentially dictated your success in ranking high with the search engines. If you knew how to select keywords with a high search volume and low ...

This article is part of the Mobile Games University course: App Store Optimization 101. Keywords are a key aspect of a successful app store optimization strategy and help increase the number of ...

In this strategy you use two to three base-keyword, for example "belly fat", "fat loss diets" and "abs". You then find variations of these three base keywords and dump all of them in one adgroup. As a ...