For nearly four decades, Nike has been telling people to "Just Do It." Today, the brand is reintroducing its iconic tagline, flipping it into a question: "Why Do It?" The answer to that question is a ...

Nike is reframing its iconic tagline, “Just Do It,” in a new campaign, “Why Do It?,” per a press release. The campaign was created by longtime agency partners Wieden+Kennedy Portland. The campaign ...

“Just do it” has been a popular saying since Nike brand began its ad campaign in 1988. It helped “turn a niche brand into a global multibillion-dollar giant” (Bella, T.). Since then, it’s been said in ...

Source: Artwork by Alexi Berry. Used with permission. “Just do it” has been a popular saying since Nike brand began its ad campaign in 1988. It helped “turn a niche brand into a global ...