The Celtics fell to the Cavaliers on Friday, but Cleveland's HC was mesmerized by Jayson Tatum's near-triple-double. Read more on Boston.com.

The topic of the NBA and who the face of the league is has been at the forefront of many minds this week. The NBA is in a weird spot in terms of its rating. Nonetheless, the trade of Luka Doncic to the Lakers has appeared to do wonders for the league,

And while we are on the topic, does it actually matter to the league if ANYONE is the so-called face of the NBA? Lately, it seems like the Association is simply doing a middling job marketing a number of talented young players (Tatum included) in the interest of securing the future of the NBA's popularity.