AI is sure to have fundamental ripple effects in SEO, but I’m predicting that the importance of establishing authority won’t be diminished. Your content will now be battling with even more competition ...

Google unveils "ad intents" format placing sponsored links in publisher content, creating a potential revenue opportunity. Google launched "ad intents" to monetize website content with contextual ads ...

Google AdSense is introducing a new feature called 'ad intent,' which allows you to replace part of a website's text with a link to a Google search result, or add related links to the bottom of a page ...

Google AdSense is debuting a new format for websites that converts existing text on a site into a shortcut for Google Search. Available starting today to site owners, “ad intents” in Google AdSense ...

Google AdSense announced a new auto ads format named "Ad intents." Ad intents places links and anchors showing organic search results with ads into existing text and pages on your site related to your ...

As marketers, we have to be aware of shifts in consumer behavior and technological advancements. The reason is simple: Businesses that continuously refine their approaches, especially in online ...

The aphorism that “content is king” creates an expectation that if content is “good” then traffic will come. Sites with royal content don’t always rank as well as they should. I’m going to show you a ...

Yesterday we reported that Google bought a link for $350,000 but explained it was a sponsorship and the intent was not to manipulate the search results. Google's John Mueller addressed this case in a ...