Nielsen Entertainment and IGA Worldwide have aligned with a team of industry partners, including two Omnicom agencies, to conduct a major study on the effectiveness of in-game advertising. The ...

IGA's announced a two-year deal with EA to provide in-game ads for its sports and racing titles. The agreement covers EA Sports franchises Madden NFL, NBA Live, NASCAR and the NHL series, as well as ...

IGA Worldwide made headlines in June when it announced it would be the exclusive in-game ad provider for Electronic Arts ' PlayStation 3 games. Now New York-based IGA is adding Activision to its ...

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IGA Worldwide has signed a multi-year deal with Activision to serve ads on the company's PS3 games, starting with "Guitar Hero World Tour." Set for release on October 26, the newest version of Guitar ...

Wednesday 10th October/...IGA Worldwide, Inc. the leading independent in-game advertising company, announced today an exclusive agreement with Merscom to place in-game advertisements into their casual ...

IGA will supply in-game ads to Activision's PS3 games, thanks to a deal announced today. The first game to be served by the deal will be Guitar Hero World Tour. “Activision has one of the most ...

In-game ad firm IGA Worldwide announced today that it landed one of the biggest fish in the online gaming pond, signing an exclusive agreement with Valve to provide dynamic advertising to the ...

In-game advertising network IGA Worldwide has upgraded its ad-serving platform to support ads in flash-based games and also offer new tracking and targeting controls. With the revamp, IGA will be able ...

IGA Worldwide, the biggest name in pumping advertisements into your videogames, has signed an agreement with mega-publisher Activision to bring dynamic ads to the firm's PlayStation 3 titles. In an ...

In-game advertising network IGA has announced an exclusive agreement with casual gaming company Artix to supply its titles Adventure Quest, Dragon Fable and Battalion Minigames with advertising. Artix ...