Writing a vision statement isn’t just an exercise in stringing words together - it’s an opportunity to inspire, align, and drive action. The most effective vision statements don’t just state an ideal ...
Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. In the beginning—before your business became a business—it was ...
The most transformative business leaders of our time—from Satya Nadella at Microsoft to Mary Barra at GM—share a common trait: They lead with vision that transcends quarterly results. A purposeful ...
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