Suppose you’ve just composed the most objectively useful, engaging and brilliant web content ever. Now suppose that content remained unseen and unheard of, never once appearing in search results.

As a marketer, you’ve spent hours adding value to your website. Now imagine a visitor drops by regularly to check what’s new and decide what’s worth showing in Google Search. That visitor? It’s called ...

Most businesses live or die on Google search rankings. If you can’t crack the top few results, it’s almost impossible to consistently drive organic traffic to your site. But how does Google decide ...

Google goes in depth on crawl budget, answering some of the most common SEO-related questions in the latest episode of SEO Mythbusting. Joined by Merkle’s Alexis Sanders, Google’s Martin Splitt ...

A web crawler (also known as a web spider or web robot) is a program or automated script which browses the World Wide Web in a methodical, automated manner. This process is called Web crawling or ...

The best approach to optimize the crawl budget is to start with improving overall site speed and simplifying site structure to help both users and the Googlebot. Crawl budget is a key concept for SEO ...