Yellow is a color that tends to divide opinion. Some find it uplifting, others overwhelming. Some avoid it entirely. But whether it makes you smile or wince, one thing is certain, yellow gets a ...

The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing. The reason: Most of today’s conversations on colors and persuasion ...

Colour impacts us in ways we don’t even realise. First postulated by Johann Wolfgang von Goethe and later expanded on by Wassily Kandinsky, how color affects us psychologically has become a widely ...

You walk into a room painted in soft blue tones and immediately feel your shoulders relax. Later, you step into a vibrant yellow kitchen and notice your energy levels spike. These aren’t coincidences ...

This is read by an automated voice. Please report any issues or inconsistencies here. Dopamine dressing is a method of using clothing choices to influence your emotional state. Research suggests that ...