Exploring the lenses with which to filter Customer Data Platforms (CDPs) and eliminate vendors that don't meet business needs. Customer Data Platforms (CDPs) are rapidly becoming a foundational ...

Using a CDP to supplement lifecycle journey orchestration, marketers will be able to leverage data to respond to their customers in real-time. 2020 saw a global pandemic which forced many companies to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Customer data is one of a marketer’s most valuable assets — so why is it so often “owned” by ...

Customer Data Platforms, that proclaimed miracle tool for brands, can be of great help to email marketers. But first they have to understand what CDPs actually do, judging by CDP Confusion: Examining ...

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Customer data platforms (CDPs) have emerged as a game-changer, enabling businesses to ...

The retail industry is experiencing a shake-up. Third-party data deprecation, consumer data privacy laws and rapidly changing consumer behaviors are resulting in a shift away from third-party data in ...

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