The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

Let’s get something straight—packaging isn’t just about protection anymore. It’s about perception. Positioning. And ultimately, performance. If you’re running a product-based business in 2025 and ...

This is a story about a box. That's it, just a box. "It's not rocket science," said Rudy Youell. "It's almost so stupid it's ridiculous. But it's saving so much money it's amazing." His simple box ...

The cosmetic packaging industry is evolving at lightning speed. That’s because customers make their decisions in seconds.

A look at Japan’s love of packaging, from impeccably crafted cardboard to lacquered works of art. By Nick Haramis In the story of Urashima Taro, a Japanese folk tale dating to the eighth century, a ...