If you can define the problem you are tackling, you'll have a solid foundation to build your ideas.

To identify and define problems with performance appraisals, ask employees how many times they have received timely reviews from their supervisors.

New innovations can seem like they come out of nowhere. How could so many people have missed the solution to the problem for so long? And how in the world did the first person come up with that ...

We worked diligently—and are still working—to define and build the category. Building and defining a new category is aspirational for many business leaders, especially in the tech world.