A Responsive Search Ad, or RSA, is the default ad type for Google Search campaigns. When you create an RSA, you must provide three things: Final URL: The landing page where you want users to go after ...

Use audience signals to refine your reach, reduce wasted spend, and apply performance data across Google and other ad platforms.

For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance ...

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...

The blog post notes that AI Overviews will remain a large part of Google Search as the new sponsored section and hide button rolls out. They will appear above or below the sponsored section in the ...