Lara Sophie Bothur was Deloitte Germany's first corporate influencer. Brands need to be more personal, and corporate influencers are the future, she told Business Insider. These are her practical tips ...

Micro-influencers provide better engagement and budget-friendly options for targeting niche audiences, especially for startups. Large-scale influencers offer broad reach and high-quality content, ...

Ismael El Qudsi is Co-founder and CEO of SocialPubli, an award-winning influencer marketing platform with 500,000+ opt-in influencers. You’ve heard of the seven deadly sins: pride, greed, wrath, envy, ...

Influencer marketing has become a key method for promoting brands and building relationships. As the head of a digital marketing agency, I've seen firsthand that in the franchise sector, marketers are ...

From awareness to advocacy, influencer marketing is no longer just a top-of-funnel play. We've all heard it before: "TikTok made me buy it." Maybe it was a viral skincare product, a trending kitchen ...