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HBO puts Max back in HBO Max
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The social team at HBO Max probably knew it would be made fun of for backpedaling on its name, so it joined in on the roast.
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Max is becoming HBO Max — again. Why the name is changing - MSNPopular streaming platform Max is rebranding, again, back to the original HBO Max. Why is the name changing?
HBO Max’s Latest Rebrand Gets Dragged on Social Media, but the Streamer Has Jokes Too Even HBO’s own social media accounts got in on the ribbing, offering a meme from “Euphoria”: “Bitch ...
Max is returning to the name it had when it launched in 2020: HBO Max. The rebrand will take place this summer, Warner Bros. Discovery revealed Wednesday at its upfront presentation to ...
Streaming service Max is going back to its original name, HBO Max. The rebranding is coming summer 2025, Warner Bros. announced in a news release on Wednesday, May 14, and said the change had ...
HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it will only spark confusion.
The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, consistency and clear messaging, customers will push back.
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