Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change ...

There was HBO Go (2008), HBO Now (2015), HBO Max (2020), Max (2023) and now, once again, HBO Max (2025). Two years ago, Warner Bros. Discovery executives said that they meant well by changing the ...

This is the fifth name change for the company’s streaming service, having cycled through HBO Go (2008), HBO Now (2015), HBO Max (2020), Max (2023), and now HBO Max again (2025).

The name change was made to eliminate confusion, as the HBO Max streaming service included not only HBO content but also programming from all WBD-owned networks, such as CNN, the Discovery Channel ...

HBO Max was the original name for the streaming service when it launched in May 2020. In May 2023, HBO Max became, well, Max, ... Some tweaks have caused confusion, though.

HBO Max is once again the name of Warner Bros. Discovery's flagship streamer. It's one in a long line of rebrands and logo changes. We took a trip down memory lane and dug into all the ...

This marks the third major name change in five years: the service originally launched as HBO Max in May 2020, then rebranded as Max in May 2023. Find out why the company is reversing course and ...

HBO Max was the original name for the streaming service when it launched in May 2020. In May 2023, HBO Max became, well, Max, ... Some tweaks have caused confusion, though.

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change ...

HBO Max was the original name for the streaming service when it launched in May 2020. In May 2023, HBO Max became, well, Max, ... Some tweaks have caused confusion, though.

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change ...