Originally, the premium cabler introduced the HBO Go service for authenticated pay-TV subscribers, before launching the standalone HBO Now in 2015 — and then trying to clean it up with HBO Max.

Warner Bros. Discovery makes a high-profile about-face two years after stripping the 'HBO' brand from the streaming service’s ...

What’s old is suddenly new again when it comes to HBO Max. Now known as Max, but initially known as HBO Max, the Warner Bros. Discovery streamer will once again be called HBO Max. The news was ...

Confused about the difference between HBO and HBO Max? This guide breaks down the differences between the two.

Now, as HBO Max returns to center stage, the potential lesson is clear: In branding, sometimes a temporary retreat is the best way to defend your strongest asset.

The branding had been introduced a year earlier. Then, in 2023, the company announced it would drop the "HBO" and simply be known as "Max." Now, the company is reverting back to the "HBO Max" name.

Two years ago, Warner. Bros. Discovery changed the name of its flagship streaming service from HBO Max to simply Max. It was clearly a mistake.

HBO Max, you could easily argue, is now the Mona Lisa, Michael Jordan and “The Sopranos” of corporate 180s. But there are other contenders for the top prize in what could be called the ...

arts entertainment TV. Popular streamer Max to become HBO Max — again Move represents a rare do-over in corporate branding, experts say.

HBO Max is returning to its original name following a rebrand in 2023. The move aims to restore the familiar identity viewers ...

Who says you can't go Home Box Office again? Warner Bros. Discovery renamed its streaming service HBO Max on Wednesday, formally reversing its decision from two years ago to dump the prestigious ...