HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

The streamer, best known for its catalog of Emmy-winning shows, Succession, Game of Thrones, The White Lotus, and The Last of Us, was first launched as HBO Max in 2020. Its intention was to become a ...

John Oliver gives ‘hot take’ on HBO Max’s constant rebranding and compares it to Trump’s Gulf of Mexico name change - ...

Critics likened the flip-flop to Elon Musk’s Twitter-to-X saga, while others questioned the millions spent just to land back ...

HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

The decision to rebrand from HBO Max to Max and back again has people laughing. At least HBO Max can laugh at itself, too.

Warner. Bros. Discovery changed the name of its flagship streaming service from HBO Max to simply Max. It was clearly a ...

Warner Bros Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service two years ago. The company will rebrand its streaming platform as HBO ...

(Reuters) - Warner Bros Discovery is hitting rewind on Max's branding, bringing back the HBO name it dropped from the streaming service two years ago. The company will rebrand its streaming ...