Warner Bros. Discovery makes a high-profile about-face two years after stripping the 'HBO' brand from the streaming service’s ...

Originally, the premium cabler introduced the HBO Go service for authenticated pay-TV subscribers, before launching the standalone HBO Now in 2015 — and then trying to clean it up with HBO Max.

More viewers cite ease of use and navigation on Max (25 percent) compared to HBO Max (18 percent), reflecting successful platform upgrades and an improved user experience. A greater share of consumers ...

HBO Max is returning to its original name following a rebrand in 2023. The move aims to restore the familiar identity viewers ...

After a two-year experiment under the MAX trademark, Warner Bros. Discovery is restoring HBO MAX as the brand for its flagship streaming platform. With so many name changes in recent years, it ...

But the consensus among branding experts is that WBD’s decision to resurrect HBO Max after two years of life as Max was a tacit acknowledgement that it committed a big strategic error, one that ...

HBO Max was the original, but WBD decided to chop the "HBO" when it merged content over from Discovery+ back in 2023. Only two short years later, the HBO brand will again be fixed to Warner Bros ...

The move signals a strategic shift, with the company doubling down on quality and the prestige associated with the HBO brand name. However, Warner Bros.’s stock was down over 1% in midday trade.

Streaming service Max is yet again changing its name, but users will be familiar with the new branding: HBO Max. The decision was announced Wednesday by Warner Bros. Discovery during a ...

Two years ago, Warner. Bros. Discovery changed the name of its flagship streaming service from HBO Max to simply Max. It was clearly a mistake.

It’s not TV, it’s… well, it’s a bit confusing. WarnerMedia has finally unveiled details behind HBO Max, the company’s long-awaited direct-to-consumer offering that will compete in an ...

Who says you can't go Home Box Office again? Warner Bros. Discovery renamed its streaming service HBO Max on Wednesday, formally reversing its decision from two years ago to dump the prestigious ...