The belief here is that the keywords you use in H2-H6 subheadings are more heavily weighted in Google’s algorithm than words in plain text and that tags are therefore a ranking factor of their own.

Are there any implications to SEO for webpages that skip H2s and go directly from an H1 to an H3? Find out in this edition of Ask an SEO. One question I can’t seem to find substantial answers to is: ...

HTML tags are the backbone of SEO that’s overlooked by many digital marketing professionals. These simple code elements tell search engines exactly what your webpage is about and how to interpret it.

SEO » SEO, PPC & AIO Guides » Essential Guide to SEO: Master the science of SEO » Chapter 4: HTML Code & Search Engine Success Factors Chat with SearchBot These elements in the Periodic Table of SEO ...

You know what they say about having all your ducks in a row? Well, John Mueller of Google responded to a related question on Twitter around should you have to keep your header tags in your HTML, i.e.

Martin Splitt from Google seemed almost upset by advice he saw someone was given around how to use HTML headings or Hx tags on a page. An SEO was told to use H3 tags for level-2 subheading. So what ...