According to research from Campaign Monitor, you’re six times more likely to get a click-through from an email campaign than from a tweet. If you approach it right, your email marketing efforts can go ...

Pop quiz. When is the best time to start building your email list? Answer: yesterday. But, unless you have a time machine, the best feasible answer is today! I would argue that almost no matter what ...

Many businesses blame slow email list growth on poor lead magnets or a lack of visibility. But oftentimes, the real culprit runs deeper: Your audience doesn’t trust you enough to give you their email.

At least 28% of your email list could have gone bad over the past year. Do these simple things to clean it up and stop sending emails into a void. If you worry that your database may be hurting your ...

If you’re serious about building a lasting brand or business, the most valuable marketing asset you can cultivate isn’t your TikTok audience or your Instagram reach — it’s your email list. Why?