Build great sites, great content, for your users, according to Nick Fox, SVP of Knowledge and Information at Google.

Google has updated the Google Ads app with support for campaign optimization scores. Optimization score is a metric that was introduced last year – it’s designed to evaluate how well a Google Ads ...

Approving or declining a Google recommendation like changing a bidding type can influence a brand’s optimization score (OptiScore) when running search campaigns. Applying 10 recommendations increases ...

Google My Business optimization, not website optimization, is considered the most valuable local marketing service in 2020. According to BrightLocal’s annual local search industry survey, on-site ...

The Google Shopping landscape is full of poorly executed ads. In fact, I've observed that 9 out of 10 setups fail to produce optimal results. Feed optimization in Google Shopping is essential. It is ...

SAN DIEGO — Mitchell Repair Information Co. L.L.C. is offering its Mitchell 1 Google Optimization Suite to help automotive repair shops boost their online presence and drive new business opportunities ...

Are agencies going to be expected to “manage to the recommendations”? That’s among the concerns I heard from many marketers after Google announced the performance portion of the Google Partner program ...

Nick Fox, SVP of Knowledge and Information at Google, says the key to success remains building great sites and giving users ...