The big picture: An April Fools' prank is all in good fun unless it is taken too seriously. A Welsh journalist discovered that internet jokes in the AI age aren't as funny. His harmless little gag ...

April Fool’s Day has evolved into a global event where brands and influencers push their creativity to the limit. They use that day to engage audiences with playful deception and lighthearted humour.

Telling a joke is like striking a match. Do it well and you can keep yourself warm. Screw it up and you might accidentally set the drapes on fire. A bad joke can burn you, as some companies can attest ...

Welcome to the worst day on the internet! As Chaim Gartenberg pointed out years ago, brands and a holiday dedicated to hoaxes are rarely a winning combo. If you’re a company with any kind of social ...