Gone are the days when SEO, a.k.a. Search Engine Optimization, was all about ranking on Google. Only 61% of Gen-Z users turn to Google Search to find local businesses, which is falling behind ...

Search-engine optimization now feels dated. Generative-engine optimization is all about trying to trick AI chatbots.

Businesses are scrambling to be cited in AI-generated answers on Google, Perplexity and ChatGPT. A new crop of nascent search engine optimization startups wants to help them stand out.

Google Analytics adds new data quality features to help track campaigns and overcome privacy limitations. Google Analytics adds features to improve data accuracy as privacy rules limit tracking.