Google updated Google Analytics 360 platform with an eye towards improving reporting capabilities for wide-scale campaign measurement. Google has been so focused on introducing new Google Analytics 4 ...

This post was sponsored by Piwik PRO. The opinions expressed in this article are the sponsor’s own. This year, Google will finally phase out Universal Analytics 360, requiring paid users to switch to ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. Google has released Advanced Analysis, a new tool that the ...

Google is pushing the sunset date of Universal Analytics 360 to 2024, giving enterprise users more time to transition to Google Analytics 4 (GA4). The last day to switch from Universal Analytics 360 ...

For CMOs and those marketers who use Universal Analytics 360, the delay offers nine additional months to manage the changeover to GA4. Google announced on October 27th that it is pushing back the ...

Google issued an urgent warning to Universal Analytics 360 users, reminding them that they must migrate to Google Analytics 4 (GA4) and complete a historical data export before March. Why we care.

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now Google released a new version of its Google ...

A must-read if you care about your business KPIs. Observations about the Google Analytics glitch, the culprit, and how it reduces the value of your KPIs. Whilst ...

Salesforce and Google announced Wednesday that data from Salesforce's Sales Cloud can now be imported directly into Google Analytics 360. The integration stems from a strategic partnership that the ...

Google has offered a survey product since 2012, but the latest version, announced Wednesday, integrates with its Analytics 360 Suite and adds a function that enables marketers to target specific ...

COLUMBIA, Md.--(BUSINESS WIRE)--Merkle, a leading technology-enabled, data-driven performance marketing agency, announced a formal agreement with Cardinal Path, an award-winning marketing analytics ...

Google Analytics 4 is rolling out new features that offer 360 customers more customization capabilities, including: GA4 will begin introducing the new tools over the next few weeks and will continue ...