GA4 now supports AMP analytics. A simple update enables data to flow into GA4. AMP requires a separate tag and has some limitations in GA4, like no consent mode or ecommerce tracking. The AMP Client ...

On June 28th, three weeks ago, I removed the AMP pages from this site. Overall, I didn't see overall traffic changes from the change. I did notice issues with this site in Google Discover, a spike in ...

With the Google Analytics 4 migration deadline just a couple days away now, Google finally added support for AMP pages with GA4. This is something many have been asking for since Google told us about ...

Google on Tuesday announced support for accelerated mobile pages (AMP) in Google Analytics 4 (GA4), rolling out to publishers today. With the GA4 migration deadline days away, Google has not slowed ...

Google is less than two weeks away from releasing its Accelerated Mobile Pages (AMP) into the wild. The AMP program will move out of its test phase and begin displaying the mobile-optimized content ...