NEW YORK – Gillette Co. (G) on Wednesday unveiled its newest shaving system, a five-bladed razor called Fusion with a trimmer on the back of the cartridge aimed at the 50 percent of men who have ...

It is only recently that I have come to accept that, despite my deepest wishes, I will never be able to grow a dope lumberjack beard. Whenever I try–and I have tried!–my facial hairs sprout in an ...

Razors featuring blade cartridges that pivot up and down on a vertical axis have been standard fare since Gillette invented the category in 1977 with the launch of its Atra men’s razor. Now, many, ...

Gillette has introduced its new ProGlide FlexBall razor, featuring a pivoting head. The razor is the latest in the company’s century-long history of adding improvements you didn’t know you needed.

Procter & Gamble is hoping for a new hit, a la Swiffer or Tide POD. This time it's betting on a revolutionary new razor. The company's Gillette group hosted a flashy product launch event for the ...

Add Yahoo as a preferred source to see more of our stories on Google. When it comes to getting a close, smooth shave, not just any razor will do. The prices of store-brand razors can be tempting, but ...

Gillette Co. Wednesday unveiled its newest shaving system, a five-bladed razor called Fusion with a trimmer on the back of the cartridge aimed at the 50 percent of men who have mustaches and beards.

Gillette's new FlexBall razor may be the first razor designed to eliminate craning your neck and making dumb faces while shaving. Rather than cram more blades to its shaving cartridges, Gillette ...

Gillette is moving into the below-the-neck manscape landscape in a big way with its new Body Razor, which it is touting as “the first razor built for the terrain of a man’s body.” This news came to ...