Razors featuring blade cartridges that pivot up and down on a vertical axis have been standard fare since Gillette invented the category in 1977 with the launch of its Atra men’s razor. Now, many, ...

Gillette Co. Wednesday unveiled its newest shaving system, a five-bladed razor called Fusion with a trimmer on the back of the cartridge aimed at the 50 percent of men who have mustaches and beards.

Every couple of years, Gillette reveals the latest breakthrough in shaving technology. That has often involved adding more blades to its razors. More blades must equal a better shave, right?! One, two ...

The razor business is all about the blades. Get consumers hooked on your razor, and they buy the highly profitable refill blades forever. That seemingly indestructible, high-margin revenue stream is ...

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Gillette recently unveiled the Fusion Gamer and Fusion Power Gamer, two new variations of its men’s razor. The canny Web site, television ads, and packaging were put together specifically to appeal to ...

(Reuters) - Procter & Gamble Co's Gillette unit on Monday sued the maker of Schick razors for the second time in 13 months, seeking to stop its sale of razor blade cartridges designed to fit ...