Apple Computer next week will launch a major update to the Genius Bar reservation system used by customers wishing to schedule an appointment for technical support or service at its many retail stores ...

Could the Genius Bar be going head to head with the Geek Squad in Best Buy stores around the country? TUAW certainly thinks so, but that seems pretty fishy to me: why would Best Buy agree to juxtapose ...

In the latest example of how marketers are trying to find the best way to support customer service via mobile, Apple is reportedly working on an application that would bring its renowned Genius Bar ...