Gen X has slowed its spending more than other generations as their wages cool. This generation is more likely to support both their parents and children at the same time. Gen X also holds more student ...

People love naming things, even themselves! Every wave of kids, teens, adults, and even the eternally mysterious category known as “the olds” has been labeled over the years. From baby boomers to ...

How one era changed everything about the culture — and why we’re so nostalgic for its creations. Gen X How one era changed everything about the culture — and why we’re so nostalgic for its creations.

Gen X grew up on cassette tapes and microwavable dinners, but today many are staring at retirement charts and realizing how thin their savings look. Years of wage stagnation, shifting financial ...

Generation X is anything but uniform, especially when it comes to money. Often labeled the "forgotten generation," Gen Xers are frequently treated as a single cohort in research and surveys. But ...

Add Yahoo as a preferred source to see more of our stories on Google. Forget everything you’ve heard about the "forgotten generation" or the cynical slackers of the 90s. In 2026, Generation X is ...

Three-fourths of U.S. business owners want to transition to new ownership in the next 10 years—a mass exit that equates to a $14 trillion opportunity, according to my company's 2023 National State of ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...

Although they were nicknamed the ‘slacker generation,’ Gen X is far from lazy. In fact, as much as they wish they didn't have to, there are several life skills at which Gen X excels. A study conducted ...