Learn how Generation Alpha's tech-savvy habits, spending power, and early money skills could transform the economy, plus what ...

Gen Alpha, roughly defined as those born between 2010 and the 2020s, has eclipsed $100 billion in annual spending power, according to new research from DKC Analytics. Gen Alpha is not shy about their ...

Generation Alpha is the largest generation ever. Totalling two billion children, it encompasses anybody currently aged 0-15 years old – those born between 2010 and 2025. This is the first fully ...

Teachers report that post-2010 children prefer visual, interactive content, digital quizzes and short, fast-paced explanations.