While her classmates may prefer YouTube, fourth grader Honey Cooper picks up physical books—and just enrolled at San Bernardino Valley College.

In just a few years, the first students from Generation Alpha will begin their college search. Born after 2010, they are entering higher education as true digital natives whose earliest memories ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. This voice experience is generated by AI. Learn more. This ...

Technology moves fast. Culture moves faster. As Gen Alpha, the first fully digital generation, comes of age, they’re challenging brands to rethink what designing for the future really means. For years ...

Generation Alpha is the largest generation ever. Totalling two billion children, it encompasses anybody currently aged 0-15 years old – those born between 2010 and 2025. This is the first fully ...

A generation raised saturated in technology may prove less impressed by innovation and more attentive to its consequences. If that instinct takes hold, the future may be decidedly retro ...

The largest cohort in history is mostly too young to drive, but its members have big dreams, opinions and cash to spend.

A futurist says Australia will become increasingly influenced by generation alpha and their interest in everything Asian.

Ali Hussain has a background that consists of a career in finance with large financial institutions and in journalism covering business. Vikki Velasquez is a researcher and writer who has managed, ...