LANSING, Mich. (WLNS) – It’s Parenting Connection Tuesday, and 6 News is here for you with tips, strategies, and helpful reminders from child development experts on how we can be better parents and ...

The largest cohort in history is mostly too young to drive, but its members have big dreams, opinions and cash to spend.

Consumer companies and investors that only just wrapped their head around Generation Z have another thing coming for them: Gen Alpha.

Kids are using the word “choppleganger” online and at school. Here’s what it means, where it came from and what parent's should know.

SuperAwesome expands its kid-safe tech stack with Starglow Media's audio network. See how brands can now safely reach ...

Gen Z and Gen Alpha are creating new challenges and opportunities for sports leagues and teams courting their fandom.

Ana Valdez is President and CEO of the Latino Donor Collaborative, a leading producer of economic data on the U.S. Latino Cohort. Every back-to-school season, American brands flood shelves and screens ...

Shopping centers grappling with the shift to e-commerce increasingly focus on kids, hoping their parents will tag along.

Thai child development lags in 2025, NESDC says, with Gen Alpha and Gen Beta most affected and language delays falling below national target.

Kids of Millennials and Gen Xers will soon inherit the world. So, who is Generation Alpha? Parents can expect a lot from these exceptional kids.