In EV Strategy Shift, General Motors Ditches 'Ultium' Branding. Story by Zac Palmer • 5d. A fter years of marketing the name "Ultium" for its electric vehicle technology, ...

General Motors Ditches Ultium Branding for EVs As Battery Strategy Shifts After years of promotion (and a couple notable Super Bowl ads), GM is giving up on trying to make 'Ultium' a thing. By Zac ...

General Motors (NYSE:GM), one of America's largest automakers with a market capitalization of $59.4 billion, ... While GM's EV strategy is considered strong among legacy automakers, ...

General Motors CEO Mary Barra and other top execs worked to assure investment analysts its EV strategy is sound, but the end is coming for its young battery brand.

The tables are turning for General Motors, thanks to consistent management, ... Don’t look now, but GM’s much-maligned EV strategy may be about to hit the jackpot. Mark Phelan.

General Motors CEO Mary Barra on Tuesday discussed GM's strategy for electric vehicles as the presidential election approaches and casts a shadow of uncertainty over the future of EV regulations ...

Automaker General Motors (GM) brought out quite a bit of news today, and much of it was focused on its electric vehicle (EV) operations. One of the biggest changes was branding the battery line ...

The automaker is putting more money into gas-powered cars, making it all but impossible to reach its goal of selling only electric vehicles by 2035.

General Motors is shaking up its electric vehicle strategy once again. Despite bumper EV sales in 2024, the US automaker told investors yesterday that it will stop branding its batteries under the ...

Tesla’s once-unstoppable sales juggernaut is stalling, weighed down by CEO Elon Musk’s polarizing politics and aging vehicle ...

Tired of Tesla prices? Chevy’s new Equinox EV might be the sleek, budget-friendly upgrade you’ve been waiting for.

Nissan has revised the Leaf as an entry-level, battery-electric SUV in time to capitalize on Tesla's waning dominance in the ...