A survey from Hilton found parents are turning to their kids for help with planning travel. Here's why that's a good thing.

The next generation of consumers isn’t shopping yet but listening to their input should guide tech innovation.

Kelly Baker, senior vice president and director of planning and strategy at Methods+Mastery, agrees that social media ...

The youngest generation is rewriting every rule of retail. Brands with an eye on the future should lean into these trends ...

The backlash was swift, but it also brought to light how much the skincare market was moving in on Gen Alpha. In October, the ...

You’ve probably noticed that most kids and teenagers talk in a way that sounds like English, but somehow also doesn’t sound like it. Gen Z already had its own style of communicating. However, Gen ...

On this week’s Extra Serving, NRN editor in chief Sam Oches and executive editor Alicia Kelso discuss the latest restaurant ...

Teachers are adapting to engage students – but with caution – while experts share insights on this rapidly evolving digital ...

With Gen Alpha already navigating iPads, creator ecosystems and gaming super-highways, a panel of experts explore how brands ...

This generation guide is the ultimate cheat sheet for generation labels, their broadly accepted years, and the stories behind ...