Friction isn’t always a flaw. When effort is intentional and optional, it can turn routine interactions into experiences ...

To increase conversions on your e-commerce site, you must consider the user experience. Driving website visitors to the checkout page is challenging enough, but additional complications can cause ...

In an old Saturday Night Live skit, actor Garrett Morris rubbed two balloons on his sweater, and they stuck to his chest. It was a science experiment he called “fun with friction.” In video games, ...