"at-above-post addthis_tool" data-url=" by the legendary Wimbledon champion, Fred Perry is an iconic, historic fashion brand with real roots in London’s Soho. When the tennis star designed his first ...

Fred Perry has opened a new flagship store in London’s Soho, marking what the brand describes as a homecoming to one of the districts most closely tied to its history and cultural identity. Located on ...

Images of people wearing Fred Perry have been on Kris Van Assche‘s mood boards since forever, dating back to his signature brand, and his Dior Homme days. “Sports and diverse youth subcultural ...