Formula 1 is racing into the winner’s circle with major advertisers and titans of industry as the wildly popular global sport gains traction with fans in the US, sources tell On The Money.

The exclusive, complex sport, with drivers hidden behind helmets and cars, has entered the cultural mainstream.

In recent years, Formula 1 has attempted to build a foundation of fandom in the United States. Newly released data appears to show it's succeeding. F1 and Motorsport Network released the 2025 Global ...

A survey conducted by F1 and Motorsport Network showed younger fans and women are driving the sport's growing fanbase.

In recent years, Formula 1 has attempted to build a foundation of fandom in the United States. Newly released data appears to show it's succeeding. F1 and Motorsport Network released the 2025 ...

Formula 1's popularity rising in US, survey shows series growing presence The new survey revealed Formula 1 has a growing fanbase among younger and female audiences, as well in the U.S.

In recent years, Formula 1 has attempted to build a foundation of fandom in the United States. Newly released data appears to show it's succeeding. F1 and Motorsport Network released the 2025 ...

Another sign of Formula 1's increasing popularity in the U.S. is the addition of a second race in the country – in Miami – on the 2022 schedule.

Formula 1 fandom in the U.S. has been growing rapidly over the past few years. The 2025 Global F1 Fan Survey, performed by ...

This scene of passionate fans encapsulated the surge of Formula One popularity in the United States. Formula One has become one of the fastest-growing sports on American television. Last year’s season ...

“The future is depending on us.” Formula One’s rapidly expanding popularity in the U.S. is a welcomed relief for the world’s most popular motor racing series after failed attempts to break ...

Amid boom in Formula 1 popularity, Sunday's US Grand Prix gets fan, TV boost. Chris Bumbaca. USA TODAY. For the first time in two years, Formula 1 will make its return to North America. ...