Ford announces "eyes-off" Level 3 highway driving for 2028, starting with a $30k electric pickup. It's a major shift in their strategy, aiming to make advanced autonomy affordable.

Ford announces hands-off driving, AI assistance, and a new electronic architecture for its vehicles, aiming to democratize advanced technology from 2026 onward.

We'll see it integrated into the Blue Oval's upcoming affordable electric truck and other new models.

COLOGNE, Germany, Nov. 13, 2025 /PRNewswire/ -- Ford today announced expanded availability of BlueCruise,1 giving thousands more customers access to "hands-off, eyes-on" highway driving. Following its ...

Ford’s hands-free driving system, BlueCruise, is getting a boost—particularly beneficial for current truck owners—with updates that make long highway stretches less fatiguing. Ford says the ...

The 2026 Ford Ranger PHEV adds hands-free highway driving and trailer theft detection in ...