The FitBit Flex is a $99 rubber band you wear around your wrist to track how many steps you’ve taken every day. It connects via Bluetooth to your iPhone, or through a dongle to your Mac. If you are ...

LAS VEGAS--Personal fitness company Fitbit has just jumped further into the wearable tech market. The company unveiled its $99.95 Fitbit Flex device, an activity tracker designed to be worn all day ...

The Fitbit Flex is a Fitbit you wear on your wrist. And it’s awesome. Without naming names, I’ve owned and extensively used just about every quantitative self gadget on the market. Most of them are ...

We have truly entered the era of the quantified self. Editorials are shouting it from the rooftops, technologists are snickering "I told you so" and you, dear consumers, are just eating it up. If ...

The Fitbit Flex may have been superseded by the Fitbit Charge duo and the Fitbit Surge, but the budget-friendly Flex is bound to still be a big seller for Christmas 2014 and well into 2015. So if ...

The popular Fitbit activity tracker is now available to be worn around the wrist. That, along with new goal indicator, proves to be an impressive combination. Danny Sullivan is a journalist who has ...

The good: Comfortable, Sleek design, Long battery life, Automatically tracks exercise, Swim-proof The bad: Lack of a screen limits its usefulness Who should buy: Swimmers; Those looking for an ...

Posts from this topic will be added to your daily email digest and your homepage feed. is a deputy editor and Verge co-founder with a passion for human-centric cities, e-bikes, and life as a digital ...

Pebble's going under, and subsequent acquisition by Fitbit, is seen by many as a major win for the latter. But take a look deeper and there may be another story, like the fact that people may just not ...

Apple’s latest Watch was met with great applause when the company announced in September the thing could take a dive in the pool and keep on ticking. But the price and other bells and whistles of the ...

Fitbit is updating its Flex tracker for the first time since the band launched in 2013, the company announced on Monday. The Fitbit Flex 2 will have a new swim-proof design that’s slimmer and can be ...

“Why you can trust Digital Trends – We have a 20-year history of testing, reviewing, and rating products, services and apps to help you make a sound buying decision. Find out more about how we test ...