Firefly Toothbrush, a La Palma, California-based provider of children’s oral care solutions, has partnered with TerraCycle to divert its waste from landfills. The Firefly Free Recycling Program ...

Dr. Fresh's FireFly children's toothbrush and its licensed counterparts -- Barbie, Spider-Man, Hot Wheels, Hello Kitty, and Peanuts toothbrushes -- have been awarded the ADA Seal of Acceptance, the ...

BUENA PARK, Calif. — Dr. Fresh's FireFly children's toothbrush and its licensed counterparts have earned the American Dental Association Seal of Acceptance. The ADA Council on Scientific Affairs' ...

BUENA PARK, Calif. — Dr. Fresh announced a partnership between its Firefly kids toothbrush brand and Oral Health America to promote regular brushing through accessibility and fun while benefiting ...

Two-year-old Nathan Dennison tries out the FireFly Batman battery-powered toothbrush with the light-up timer. (Courtesy of Meghan Dennison) Our parent reviewers checked out the FireFly Barbie and ...

Oral care company Firefly has donated 775,000 toothbrushes to Baby2Baby, a nonprofit that provides formula and other necessities to children in the U.S. living in poverty. The donation from Firefly, a ...

February is National Children’s Dental Health Month and we’ve got a few dental products that will make your kids excited to take care of their teeth. Children who develop good dental hygiene will grow ...

LOS ANGELES — Hard as it is to imagine today, Dr. Fresh was once an irregular flosser. He owned a company that made toothbrushes but took string in hand only when something stuck in his teeth. Then he ...