Micro marketing, one-to-one marketing, niche marketing. Whatever buzzwords are used to define it, the trend driving businesses today and tomorrow is the need to profitably serve smaller and smaller ...

Uncovering numbers is a small part of the analytics battle. Figuring out which numbers are important and how the data can be applied effectively is crucial. Let’s dig deeper with a couple of terms.

Changing metrics tell a story, but you have to understand what makes the numbers move so you can tell that story. For example, if you are writing Web headlines and posting your article links on ...