As part of its continued efforts to simplify the process of buying and tracking the performance of ads on its social network, Facebook introduced the world to objective-based tools earlier this week.

The average CPM for advertising delivered via Facebook Ads Manager steadily rose from March to August 2020, according to recent research from Social Insider. The report was based on an analysis of ...

Creating and scaling successful Facebook ads requires a structured approach. This fantastic guide by Alisha Conlin-Hurd outlines a proven four-step process developed from extensive experience with ...